Hero Honda launches Impulse

Hero Motocorp has launched the Impulse, under its new identity. The company has priced the Impulse well at Rs 66,800 (ex-showroom, Delhi) and it is the country’s first dual purpose motorcycle to take care of both on and off roads. By launching this bike, Hero Motocorp has created a new segment altogether in the Indian 2 wheeler market. Mr. Anil Dua, Sr. Vice President (Marketing & Sales), Hero MotoCorp said, “Impulse – the first model to be launched under our new brand identity – is not just a new product. It also introduces an entirely new segment within the motorcycle market, i.e. the ‘on-road-off-road’ segment. This is a dual-purpose bike, which can be used on regular city roads as well as on off-road terrain. With the attractive price tag, we are sure ‘Impulse’ is going to bring a lot of cheer and added excitement for our customers this festive season. And so, we have planned to make Impulse available for test rides and purchase at several locations across the country ahead of Diwali.”

The Impulse is powered by a 150 cc motor that produced 13.2 ps of power at 7500 RPM and a healthy torque of 13.4 Nm at 5000 RPM.

 It is going to be available in 5 colours- Black, Vibrant Blue Metallic, Sports Red, Leaf Green Metallic and Vibrant Orange.

 The new motorcycle enters Indian showrooms from the last week of October onwards.

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